Privacy Policy

SmartyPlants Privacy Policy

 


Last updated: 12/08/25


SmartyPlants (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you use our mobile app, website, products, and services (together, the “Services”).


By using our Services, you agree to the terms of this Privacy Policy.

 


 

 

1. Information We Collect

 


We collect the following types of information:


 

a. Information You Provide to Us

 

 

  • Account Information: Email address, name (optional), password.

  • Support Requests: Information you provide when contacting us for help (e.g., email, message content).

  • Feedback Forms: Optional information you submit in feedback or surveys.

 


 

b. Information Collected Automatically

 

 

  • Device Identifiers: Device ID, app instance ID, operating system, and version.

  • Usage Data: Pages/screens viewed, features used, in-app actions, timestamps.

  • Crash & Performance Data: Error logs, diagnostics, performance analytics.

 


 

c. Sensor Data

 

 

  • Plant Environment Readings: Soil moisture, temperature, light levels, and other data collected via SmartyPlants sensors.

 


 

d. Cookies & Tracking Technologies (Website)

 

 

  • Cookies, pixels, and similar technologies for website analytics and performance.

 

 


 

 

2. How We Use Your Information

 


We use the information we collect to:

 

  • Provide and improve our Services.

  • Create and manage your account.

  • Deliver personalised plant care recommendations.

  • Monitor and maintain app performance and security.

  • Respond to your support requests and feedback.

  • Conduct analytics to improve our products.

 


We do not sell your personal information to third parties.

 


 

 

3. How We Share Your Information

 


We may share your information in the following circumstances:

 

  • Service Providers: With trusted third-party vendors (e.g., cloud hosting, analytics, crash reporting) who process data on our behalf.

  • Legal Requirements: When required by law, regulation, or legal process.

  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

 


We do not share your information with advertisers or data brokers.

 


 

 

4. Data Retention

 


We keep your information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

 


 

 

5. Your Privacy Choices

 


You can:

 

  • Access, update, or delete your account data by contacting us at contact@smartyplants.ai

  • Disable analytics or crash reporting (where available) in your app settings.

  • Opt out of marketing communications by clicking “unsubscribe” in our emails.

 

 


 

 

6. Children’s Privacy

 


Our Services are not directed to children under 13 (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children.

 


 

 

7. Security

 


We use reasonable technical and organisational measures to protect your information. However, no method of transmission or storage is completely secure.

 


 

 

8. International Users

 


Your data may be stored and processed in countries outside your home country, including where privacy laws may be different.

 


 

 

9. Changes to This Policy

 


We may update this Privacy Policy from time to time. We will post the updated policy on our website with a new “Last updated” date.

 


 

 

10. Contact Us

 


If you have questions about this Privacy Policy or our data practices, contact us at:


SmartyPlants

Email: contact@smartyplants.ai

Website: www.smartyplants.ai

 

Getting Started

A simple guide to help you set up and start your plants off beautifully.

Yes - the SmartyPlants app is free to download and use on iOS and Android. Everything you need to keep your plants thriving comes with your plant monitor.

Yes - SmartyPlants supports all kinds of indoor plants, from low-light ferns to sun-loving succulents. It's designed for houseplants of every shape and style, helping each one find its perfect balance.

Every SmartyPlants plant monitor includes a standard-length stem attachment. We also offer longer stems for deeper pots, to ensure you get the most accurate soil insight, from the top to the button of your pot.

You don't need one for every plant. Most people get bundles to cover their trickiest plants first. Plant monitors can be moved between plants, so you can focus monitoring where it matters most at any given time.

SmartyPlants starts learning straight away. From the moment it's in the soil, the plant monitor reads moisture, light, temperature, humidity and nutrients. It'll spot anything that needs attention right away. Over time, it builds a fuller picture of your plant's environment to further tailor insights.

Using Your SmartyPlants Plant Monitor

Everything you need to know about setup, placement, and how to keep your plants in perfect balance.

SmartyPlants is a discreet plant monitor that helps you understand exactly what your plants need. By measuring soil moisture, nutrients, light, humidity, and temperature, it takes the guesswork out of care and helping every plant thrive effortlessly.

Getting started is simple:

  1. Charge your plant monitor
  2. Download the SmartyPlants app and create your account
  3. Follow the setup steps to connect your plant monitor to Wi-Fi
  4. Place the plant monitor in your plant's soil
  5. Attach the plant monitor to a plant profile within the app
  6. Get insightful readings on the status of your plant.

You'll be up and running in
minutes.

Place the plant monitor in your plant's soil, connect it to the app, and SmartyPlants does the rest. It monitors your plant's environment and gently notifies you when attention's needed - whether that's a little more light, water, or time to move your plant to a new spot.

SmartyPlants connects via Wi-Fi to sync data with the app. Once connected, you'll see live updates and gentle care alerts. It doesn't require Bluetooth or any setup beyond a connection to your home Wi-Fi.

Not yet - but we're working on it. Future updates will include integrations with popular smart home platforms.

SmartyPlants tracks the five essentials for healthy growth:

  1. Soil moisture
  2. Nutrient levels
  3. Light intensity
  4. Temperature
  5. Humidity

All working together to keep your plants in tip top shape.

The plant monitor is water-resistant and designed for indoor use. It can handle splashes from watering, but shouldn't be submerged or left outdoors.

Most people enjoy around 3 months of use before recharging. The plant monitor includes a long-life rechargeable battery and charges easily with a standard USB-C cable.

Each light gives you a quick glimpse into how your plant monitors doing.

  • Power on: Hold the button until a green light appears (about 3 seconds).
  • Power off: Hold the button until you see a red light (about 5 seconds).
  • Charging: A solid red light means it's charging. The light will turn off once fully charged.
  • Automatic data updates: Your plant monitor flashes green every hour to confirm it's sending data to the app - no need to press anything.
  • Low battery: A red light flashes when the battery is low. Time for a recharge.

Check out our Sensor Light Guide for more clarity

If you ever need to start fresh, here's how to reset your plant monitor:

  1. When powered on, press the plant monitor button twice quickly.
  2. The light will begin blinking white to show it’s in reset mode.
  3. Quickly while the light blinks, hold the button.
  4. When complete, the light will turn green, confirming the reset worked.
  5. Let go of the button as soon as the green light appears.
  6. The blue light will then flash, indicating it is ready to be set-up again. If the reset fails, you’ll see a double red blink and the sensor will return to its previous state, ready for you to try the reset again.

For more clarify, check out our Factory Reset guide here.

The SmartyPlants App

Learn how the app works with your plant monitor to give simple, personalised care insights.

The SmartyPlants app is your simple companion for plant care. It displays live insights from your plant monitors, sends thoughtful reminders, and shares clear guidance for every plant in your collection - all in one calm, easy-to-use space.

Yes - the SmartyPlants app is free to download and use on iOS and Android. Everything you need to keep your plants thriving comes with your plant monitor.

Absolutely. Your personal data belongs to you. We never sell or share personal information, and all data is securely stored. See our privacy policy for full details.

Check out our Privacy Policy here

Orders & Shipping

Clear guidance on placing and receiving your order.

Unfortunately, we are unable to support international shipment at the time.

Shipping is free on all orders

All orders are shipped within 2-4 business days.

Returns & Warranty

Helpful support, easy returns, and coverage you can count on.

We offer risk-free 30-day returns. If it's not for you, simply send it back,

Every plant monitor is backed by a 2-year warranty for complete peace of mind.

Get In Touch

Have an idea, want to become an ambassador, stock SmartyPlants, or just have a chat?

Tell us which species you'd love to see added. We're always growing our library.

You can make a plant request directly in the in-app plant library. Alternatively you can email our UK-based customer support at lily@smartyplants.co.uk. Either way, we'll aim to get your request added within 48 hours.

Have a feature in mind? We love hearing how we can make SmartyPlants even better.

Amazing - we love to hear ideas!
You can tell us your idea via the in-app form, on our website, or you can email
us at lily@smartyplants.co.uk.

Submit an idea here

For media enquiries, collaborations, or brand partnerships - we'd love to connect.

Please email us at lily@smartyplants.co.uk and we'll be in touch.

Interested in helping us grow SmartyPlants as an official ambassador?

Please email us at lily@smartyplants.co.uk and we'll be in touch.

Interested in offering SmartyPlants in your store? Let's grow something together.

Please email us at lily@smartyplants.co.uk and we'll be in touch.